Wednesday, April 08, 2020
Market your Business with help of International Open Academy!
€19
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€119
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Get your voice heard in a crowded marketplace. Attract the right clients and boost your business by following this course

What's Included


WHAT YOU’LL LEARN:

The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

 

Module 1: Marketing

  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels

Module 2: Your Marketing Plan

  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan

Module 3: Low Cost Marketing

  • Techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking

Module 4: Developing Your Brand

  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too

Module 5: Your Website

  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging

Module 6: Social Media And Online Marketing

  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing

Module 7: Public Relations And Advertising

  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising

Module 8: Sales

  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

Description

Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favourably it’s chosen over its competition.
Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.
We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.
We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality. Get started today and step into the future that’s waiting for you.

Terms & Conditions


  • On successful completion, each course awards a certificate of completion
  • Coupon must be redeemed within 1 month from the date of purchase
  • May purchase multiple coupons
  • Coupons may be given as gifts
  • 60 days to complete the course once activated
  • Cancellations must be made a day before the set reservation
  • Coupon cannot be used in conjunction with senior citizen card, or any other promotion
  • No cash back or credit for any unused amount
  • Once registration is confirmed coupon cannot be refunded
  • Cancellation of registration shall forfeit the coupon
  • Limit of 25 coupons per person
  • To redeem your course, visit https://internationalopenacademy.com/start after buying the deal online and receiving your code by email

International Open Academy

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