What's Included

Over 4 hours of video content relating to launching a fashion brand!

• Getting Started
• Questions you need to ask yourself before starting out.
• What do you really want to design and what do you want from your brand?
• Insight into the commitment needed and the industry.
• Building a team and where to find help and support.
• Sourcing fabrics and finding quality materials.
• Telling your brand’s story.
• Start-Up Costs
• Where you will spend money at different phases of your business.
• Importance of logo, the colours, type, and font.
• Creating samples to show production and retailers.
• Making use of fashion students and their experience.
• Launching a workable website.
• Producing marketing materials.
• Bricks and Mortar V E-Commerce
• Pros and cons to a brick and mortar store.
• Finding the right location.
• Enlisting a business mentor.
• Pros and cons to running an ecommerce site.
• Upfront costs to running an online shop.
• Choosing a Target Markete
• How does your brand differ and stand out.
• Determine customer needs and how your product will solve them.
• Customer demographics.
• Outsourcing or Local Production
• The downfalls of outsourcing.
• The reduced costs of outsourcing.
• Communicating and working with overseas manufacturers.
• What to look for in a production facility.
• Channels of Distribution
• How to get your product to the customer.
• A look at direct customer sales (ecommerce or in your store).
• Benefits of direct customer sales for a new designer.
• Establishing customer relationships.
• Pop-up shops and trade shows.

Also Includes:

• 12 Months of unlimited access to course content
• Certificate upon completion

Terms & Conditions

• No entry requirements for students
• Coupon must be redeemed within 1 month from the date of purchase
• After purchasing the deal, you will receive your voucher code via email to be redeemed here
• Course log-in details and instructions will be emailed to you within 3 working days of redemption
• Free technical support available 24/5 via email, telephone and online chat
• Limit: 1 for you, unlimited as gifts
• Browser settings need to be changed when using a Mac. Information found here
• Compatibility: Windows, Mac, iPhone, iPad, Android
• No software included
• For more information, click here