Saturday, September 19, 2020
Floristry Business Diploma Course
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Learn the art of creative floristry with this online diploma floristry course. The course will show you how to make flower arrangements for all occasions including weddings, how to choose colours and fillers, how to make wreaths, bouquets, corsages and more and will also show you how to run a successful floristry business.

What's Included

Floristry Business Diploma Course

Course Syllabus:


Module 1: Floristry

  • Introduction to Floristry
  • Benefits of a Career in Floristry
  • Knowledge
  • Summary
  • Assessment


Module 2: Floral Arrangements

  • Creating Floral Arrangements
  • Services
  • Process
  • Storing
  • Maintaining Flowers
  • Flowers, Greens and Plants
  • Popular Flowers
  • Greens and Fillers
  • Plants You Should Know
  • Elements and Principles of Design
  • Colour and Design
  • Design Basics
  • Arrangements
  • Making Floral Arrangements
  • Container Arrangements
  • Vase Arrangements
  • Hand Tied Bouquets
  • Corsages and Boutonnieres
  • Wedding Bouquets
  • Funeral Wreath
  • Basket Garden
  • Fruit Basket
  • Dressing a Plant
  • Summary
  • Assessment


Module 3 - Weddings

  • Wedding Flowers
  • Wedding Party members
  • Décor for the Ceremony and Reception
  • Making Arrangements
  • Delivery and Pickup
  • Funeral Flowers
  • Meeting with Clients
  • Summary
  • Assessment


Module 4: Your Own Shop

  • Starting Your Own Shop
  • Option
  • Buying an Established Shop
  • Franchising
  • Opening a New Shop
  • Getting Started
  • Business Plan
  • Financing, Insurance and Legal Matters
  • Name and Logo
  • Location
  • Rent
  • Setup Fees and Price List
  • Types of Delivery Services
  • Supplies and Equipment
  • Tools of the Trade
  • Essential Equipment
  • Business Equipment
  • Layout and Maintenance
  • Wholesalers and Suppliers
  • Types of Wholesalers and Producers
  • Choosing Material
  • Advance and Standing Orders
  • Coordination
  • Summary
  • Assessment


Module 5 – Customers

  • Getting Customers
  • Choose your Target Markets
  • Keeping Customers
  • Maintaining a reputation
  • Walk in Customers
  • Are they your major clientele?
  • How do you cater to them?
  • Phone Customers
  • Online Customers
  • Corporate Flowers
  • Hotels and Restaurants
  • Flowers in Government offices
  • Flowers in Hospitals
  • Funeral Homes
  • Summary
  • Assessment


Module 6: Marketing

  • Marketing Your Business
  • Advertising
  • Promotional Tools
  • Trade Shows and Events
  • Free Media Publicity


- How to set up a Floristry Business -

The floristry industry will always be popular as no wedding; christening or special event would be complete without an assortment of beautiful flowers.

This comprehensive online course will teach you everything that you need to know about setting up your own Floristry business.

Floristry is an excellent business that can prove to be extremely profitable if you have the passion and dedication to make it a success. If you love flowers and you’re not worried about putting in the hard work to get things off the ground, then this could be the perfect business for you.


The first Module of the course gives you an introduction to the field along with its pros and cons to help you decide whether or not it is suitable for you. The next Module is dedicated entirely for floral arrangements: what these are, how you can make floral arrangements, what items you will need, what services you need to provide and other details that are important when getting started in floristry.

Moving on, you will learn everything related to wedding and funeral flowers. Weddings and funerals take place no matter what, and neither is complete without flowers. If you want to venture into floristry, you need to know how to cater for the wedding and funeral industry’s.

The next module is focused on opening up your own shop and will talk about all the things that you need to take care of once you will start your own florist shop, including its logo, supplies, setup fees, location and other things of this sort.

The last two Modules of the course talk about two extremely important tools that will be decisive of the success of your shop: your customers and marketing techniques. The former will educate you on how to attract the attention of your target market towards your flower shop and how to gain and retain the market share. The seventh Module will throw light on the different marketing strategies that can help you coin your name in the field.


This course also comes with a free bonus course ‘Social Media Marketing for Business’ which will help you to market your Floristry services online.

Frequently asked questions:

This course will take you up to 150 hours to complete. There is no time limit for completing your course it can be studied in your own time at your own pace.

Upon completion of the course assessment you will receive your Floristry Business Diploma Certificates from the Centre of Excellence Online and the IANLPC.

Terms & Conditions

Centre of Excellence Online


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