Saturday, September 21, 2019

Online Social Media Marketing Diploma Course
€39
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Social Media Marketing Diploma Online Course - This comprehensive 2 part course will teach you everything that you need to know about building your online presence using social media, how to grow your business and your customer base fast.

What's Included


  • There is no time limit for completing the course it can be studied in your own time at your own pace.
  • This course will take you up to 150 hours to complete, working from home.
  • This course includes full tutor support. Our friendly course advisors are available via email 24 hours a day, 7 days a week to answer any questions that you might have.
  • Completed coursework can be delivered via email.
  • The student will receive three certificates - one from the Centre of Excellence online, one from the IAHT and one from the IANLPC

This comprehensive 2 part course will teach you everything that you need to know about building your online presence using social media, how to grow your business and your customer base fast.

The course comprises of 2 parts:

Part 1: Social Media Diploma Course

Part 2: Social Media for Business

Plus an extra bonus 'Social Media Domination' insider guide to growing your business fast online.

Since the inception of the web, there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media – a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses’ digital marketing strategy.

This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Our online social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.

What You’ll Learn (Training Course Objectives):

Introduction to Social Media

What the course is all about and how it ought to be used.

Social Media Marketing

What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms – Facebook, Youtube, Twitter, Google+, LinkedIn and Blogs.

The Marketing Part of Social Media Marketing

Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, facebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials

Content drives everything on social media

Planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blogposts, facebook posts, tweets, white papers, and stuff, content creation strategy

Facebook marketing

Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective facebook ad, capturing likes, ROI calculation

YouTube Marketing

Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube

Google+ marketing

Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+

Blogs and Microblogs

Marketing and managing through blogs like wordpress, twitter, promoting offers through tweets, staying engaged through twitter

LinkedIn

Promoting your business to people who will promote your business, attracting best talent

Putting it all together

These platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines.

This course is online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.

Social Media Marketing Diploma Course

This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Terms & Conditions


Centre of Excellence Online

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