What's Included

Module 1: Understanding Social Media Marketing

• Part 1: What Makes Social Media Unique?
• Part 2: Putting the Social into Social PR
• Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel's Scholar Program
• Module 1 Assessment

Module 2: The New Role of the Customer

• Part 1: The Significence of Customer Engagement
• Part 2: The Feedback Cycle
• Module 2: Assessment

Module 3: Building a Social Media Marketing Strategy

• Part 1: The Building Blocks of a Social Media Marketing Strategy
• Part 2: Buyer Personas
• Part 3: Knowing the Social Networks That Matter Most
• Module 3 Assessment

Module 4: Putting It All Together

• Part 1: Creating a Content Marketing Plan
• Part 2: Content Creation and Curation
• Module 4 Assessment

Module 5: Facebook

• Part 1: What is Facebook?
• Part 2: What to Post on Facebook
• Part 3: Advertising Basics
• Part 4: Facebook Analytics
• Module 5 Assessment

Module 6: Twitter

• Part 1: What is Twitter?
• Part 2: How to Post on Twitter
• Part 3: Twitter Lists
• Part 4: Selling on Twitter
• Module 6 Assessment

Module 7: LinkedIn

• Part 1: What is LinkedIn?
• Part 2: What to Post on LinkedIn
• Part 3: Selling on LinkedIn
• Module 7 Assessment

Module 8: Pinterest

• Part 1: What is Pinterest?
• Part 2: How to Make Your Pinterest Business Page Work for Your Business
• Part 3: Keywords on Pinterest
• Part 4: Selling on Pinterest

Module 9: Google+

• Part 1: What is Google+?
• Part 2: Creating Your Own Google+ Community
• Part 3: Advertising on Google+
• Module 9 Assessment

Module 10: Youtube, Instagram and other Social Media Platforms

• Part 1: YouTube for Selling
• Part 2: Types of Selling
• Part 3: Instagram for Selling
• Part 4: Editing Images
• Part 5: Other Social Media Channels for Businesses
• Module 10 Assessment

Module 11: Finalising Your Strategy

• Part 1: Intergrating Your Social Media Platforms
• Part 2: Remember, It's All About The Customer
• Part 3: School Media Management Tools
• Module 11 Assessment

Terms & Conditions

• After purchasing your voucher put the code in https://www.centreofexcellence.com/shop/basket/the course will appear
• For any course queries contact enquiries@coecourses.com
• Online Course only
• Coupon must be redeemed within 3 months from purchase