What's Included

Online Marketing & PR for Small Businesses Course

• The benefits of monitoring and evaluating
• Defining how to track your strategy
• Traditional measurements of success
• Top Metrics for Social Media

Description

A topic that can often be seen as more simple than it is or more complicated than it needs to be, the Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straight-forward, and useful techniques that you can apply to your business straight away; ensuring you can create your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

What You'll Learn from the Marketing & PR for Small Businesses Course

After clearly defining the difference between marketing and PR, Module 1 dives straight into the one of the most important areas of the topic: setting measurable and achievable goals - guiding students in how to use SMART to achieve this.

Module 2 of the Marketing & PR for Small Businesses Course helps business owners to focus their efforts and the money they put into marketing and PR by impressing on students the importance of creating a strategy. From this, the module aids students in creating strategies for their business, which tactics to use and how to keep your efforts focussed, as well as explaining, through case studies, how some well-known companies have built their businesses up with marketing and PR.

Module 3 is all about marketing and PR tactics, both traditional and digital. Here students will learn about the tactics used in each and why you may choose one over the other depending on the type of business you are running or the products/services you sell.

Being a powerful, and still relatively young, tool Module 4 of the course is dedicated to the use of social media in your marketing and PR strategy. This includes the benefits, how you should incorporate social media in your overall strategy, the various social media platforms and why/how each should be used.

With a marketing and PR strategy and goals set in place, it is important to track and evaluate the success of your strategies, Module 5 of the Marketing & PR for Small Businesses Course teaches students how to do this. This includes defining which areas of the strategies have been successful and how, whether they have given a good return on investment (ROI), their effectiveness, and understanding social media metrics. This will all feed into how you continue your strategy, as you will now have proven results of what does and doesn’t work, which in turn will aid the in success of your business.

Who Would Benefit from the Course?

For those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

Frequently Asked Questions

The Marketing & PR for Small Businesses Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. The course comes with a course assessment in the form of quizzes, written questions and short essays, once you have completed your course assessment please email or post it back to us for marking, you will then receive your feedback and certificates.

This course is certified by the IANLPC (International Association of NLP & Coaching) and the IAHT (International Alliance of Holistic Therapists), both of which are internationally recognised organisations. The IAHT certify personal development, health, fitness and nutrition courses. The IANLPC is a global support network for NLP Professionals and coaches, including the fields of Life Coaching, Hypnotherapy Business Coaching, Leadership, Nutritional, CBT, Personal Development and Holistic Therapy.

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