Massaging any part of the body increases blood flow. This is especially helpful with scalp massage, because it doesn't just benefit the skin and scalp itself, but also the hair follicles and hair. This increased blood flow can stimulate the follicles in such a way that hair will grow faster, which is a great benefit for those who wish to increase the length of locks. In addition to stimulating blood flow through the scalp and increasing the probability of healthy hair growth, scalp massage is soothing and can help prevent headaches as well as benefit sleep patterns.

Scalp massage can also strengthen hair follicles which, in turn, strengthens the entire hair shaft. Often this type of massage is accompanied by special oils that are applied to the scalp and hair to provide increased nourishment and work with the hair's natural oils to repair dryness and breakage.